For CEOs, founders and presidents in the first year or two after a big change
Reframe with Mona
Your team agrees on Monday. By Friday, the questions are back on your desk.
How CEOs get their teams to own the decisions, without replacing people or adding more structure
A 7-minute video from executive coach Mona Patel, who built and ran her own 50‑person company for 13 years before becoming a thinking partner to CEOs.
The video is being filmed and goes up here soon. You can take the Reframe Check now.
3 minutes. It's how you apply for a 60-minute Discovery/Match Call with Mona.
Fast: the first shift often comes in one conversation
No new project: you work on what's already on your desk
Useful either way: leave with a reframe and an experiment, even if you never work together
13 yearsbuilding and running her own 50‑person company, Inc. 5000 listed
Since 2013reframing problems with leaders and their teams
NASA + Kodakresearch roots in how people see and decide
She has also worked with leaders and teams at
GoogleAmazonNikeCapital One
Does this sound like your team?
The priorities you agree on Monday are back on your desk by Friday.
People check with you before decisions they could make themselves.
The team agrees in the room, then the old way creeps back.
Your week goes to calls someone else should own, and the strategy work waits.
New owners, a succession or fast growth has raised the stakes on this year.
It's rarely a people problem. It's how the situation is being seen, on both sides. That's what Mona works on with you.
What it looks like when it's working
Now
Decisions that should be theirs come back to you
Quick agreement in the meeting, little ownership after it
You're the bottleneck, and it's faster to just do it yourself
When it's working
Good calls get made without you in the room
Someone pushes back on you, and you're glad they did
Your week goes to the strategy, and the team carries the weight with you
How Mona works
You work on a live challenge, not a case study. Each round is short and practical.
Bring a real challenge
The one on your desk this week.
See how you're seeing it
Mona listens to the story you're telling, then breaks its logic with "what if" questions.
Pick the option that stretches you
New options appear. You choose one that's a real stretch and try it with your team.
Test it, then debrief
You try it that week and look at what happened, like a researcher looks at data. Then again.
The first shift often comes in a single conversation. Repeating it is what makes it stick.
What leaders say
We were sure we knew the real problem around one of our client proposals stalling. It turns out the problem was how we were seeing the problem.
MRMarisa RicciardiCEO, RG Group; former CMO, NYSE
Whatever you think you know, she will quickly and powerfully challenge and reshape it. Mona opens you up to the perspective you need, not the one you are clinging to.
DBDean BarkerFounder; former VP of UX, UnitedHealth Group
Breakthroughs at many stages of my businesses, leading to greater clarity, more impact, higher profits, and deeper innovation.
SASeema AlexanderCEO, Disruptive AI
Teams just function better. We owe it to ourselves and our teams to get better at this skill.
JMJules MillerVenture capitalist
Meet Mona Patel
Executive coach and thinking partner to CEOs
Built and ran her own companies, Motivate Design and UX Hires, for 13 years: up to 50 people, on the Inc. 5000 list. She knows the seat.
Trained in engineering psychology at Tufts; worked in NASA's Hubble control room and on Kodak's first digital cameras
Reframing problems with leaders and teams at companies like Google, Amazon, Nike and Capital One since 2013
Author of two books and a keynote speaker
"Unlike your board or your investors, I don't have a vote on your future. My only interest is your success."
Is this for you?
It's for you if
You're a CEO, founder or president of a company with about 50 people or more
You're in the first year or two after new owners, a succession or fast growth
You're willing to look at how you're seeing a problem, not just at the problem
You can decide on a premium, one-to-one engagement if it's a fit
It's not for you if
You want someone to fix the team for you
You'd rather hear agreement than be challenged
You're just exploring, with no live challenge on your desk
Your next step
Watch the 7-minute videoWhy the decisions keep coming back, and what changes it.
Take the 3-minute Reframe CheckEleven short questions. You get a read of your pattern and one reframe to try this week.
Book your call, if it's a fitQualified leaders see Mona's calendar straight away.
The Discovery/Match Call
60 minutes with Mona, by application
A live reframe of the challenge you bring
One experiment to run with your team this week
A straight answer on whether working together makes sense
If Mona isn't the right fit, a recommendation for who is
Useful either way: you leave with a reframe and one experiment, even if you never work together.
Mona chooses who she works with and reads every Reframe Check herself.
Questions leaders ask
I don't have time for this.
Your calendar is part of what you'd be fixing. This doesn't add a project. You work on what's already on your desk: the decision you keep putting off, the conversation you're rehearsing, the board meeting next week. Between conversations, a short voice note is often enough to reframe something before it costs you a day.
I already have a board, advisors and a peer group.
Keep them. Each of them has a stake in you: your board evaluates you, your team depends on you, your investors have their own timeline. A peer group gives you breadth. It can't give you depth on your team, inside your company.
Isn't coaching for leaders who aren't performing?
The leaders Mona works with are performing. They keep someone in their corner for the reason elite athletes do: the stakes are high and they want an edge.
How does working with Mona work, and what does it cost?
It's a premium, one-to-one engagement, priced like a senior advisor. You work on live decisions in regular conversations, with short voice notes in between when something comes up. If the Discovery/Match Call shows it's a fit, Mona walks you through how it would work for you and the investment.
If my company or investors pay, what do they hear?
The goals you agree together, never the content. What you say stays between you and Mona.
If Monday's meeting sounded familiar, take the Reframe Check.
Three minutes. If it's a fit, you'll book a 60-minute Discovery/Match Call with Mona and leave with something useful either way.
Leave with a reframe and one experiment, even if you never work together. By application only.
